Browsing: GA4 Architecture

Introduction Choosing between GA4 and Adobe Analytics is rarely a tooling decision—it is an organizational one. Many teams compare features,…

Consent, Privacy, and Measurement: What Changes After GDPR & GA4 Introduction Privacy did not break analytics—weak measurement design did. Regulations…

Introduction GA4 did not fail because it is confusing. It failed expectations because most teams tried to use it like…